While the experts had predicted the slow decline of religion, I don't see that happening for a long, long time-if anything, the force of devotion is becoming stronger. In this book, Ambi is slicing and dicing the many ways religion is impacting our everyday life, from the way we design our houses, to the way we plan our holidays, to the way we celebrate our festivals and so on. Our love for God is what is keeping us moored and anchored, in spite of the winds of change buffeting our lives. On the one hand we as consumers are drifting in many different directions. The book, which is an anecdotal take on how God and religion influence our day-to-day life, is indeed timely and relevant. So when Ambi called me to request that I write a Foreword for his book For God's Sake, I did not hesitate for a minute. God inspires what I do and I am grateful to Him for His blessings.

I spent many years in the wilderness of atheism till I discovered God and He empowered me to write the Shiva Trilogy, and it was His blessing that they went on to become big sellers, prompting me to resign from my job and pursue writing as a full-time career. His son, Aditya, is an alumnus of IIT Bombay and Stanford.Īmbi and his son started their phD at the same time but Ambi says he beat his son in the race to complete his phD.Īnd Ambi will not tolerate any sassy back answers from his son on that, For God’s Sake! His wife, Nithya, is an ex-marketer turned stock market investor. When he is not busy at work, reading, writing or teaching, you can find him at a music concert. Ambi has authored/co-authored six books on topics ranging from brand building and advertising to consumer behaviour. This is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.Īmbi Parameswaran has spent large part of his thirty-five-years working career in advertising at Draft FCB Ulka where he rose to be Executive Director and CEO.Īn engineer from IIT Madras and MBA from IIM Calcutta, he also completed his phD from Mumbai University in 2012. What can Harvard Business School learn from the Kumbh Mela?Īmbi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. How did the Manusmriti do a disservice to Hindu women? Why do people who have no interest in using an MBA degree? How did a Chennai-based department store start the New Year Sale Phenomenon? Ambi Parameswaran combines his thirty-five-year experience as an adman with a lifelong passion for religious to answer question like:Īre Indians becoming more religious and more consumption driven at the same time? Why has the bindi disappeared from advertisements? How did Akshaya Trithiya become such a big deal?

An adman constantly strives connect market research data to insight to come up with a winning compaign.

Shopping for God by James B. Twitchell